Home / How we measure
Method
Numbers you can check.
AI answers vary from one run to the next. A single screenshot proves nothing. This is how we measure properly, and what we show you in every report.
The short version
We pick the buyer questions that matter for your business, ask them repeatedly across the major AI engines in your market and language, and record who gets mentioned, how they are described and which sources are cited. We repeat the same set on a fixed schedule so changes are real trends, not noise.
The metrics
- Visibility
- The share of tracked AI answers that mention your brand.
answers mentioning you ÷ all tracked answers - Share of voice
- Your visibility compared with every tracked brand in your category.
your visibility ÷ sum of all tracked brands’ visibility - Citation share
- How often AI links to your own domain as a source.
citations to your domain ÷ all citations - Average position
- Where your brand appears when an answer lists several options.
mean rank across answers that mention you - Sentiment and accuracy
- Whether AI describes you positively and correctly, checked against your canonical facts.
positive, accurate mentions ÷ all mentions - AI referral traffic
- Visits and leads that arrive from AI assistants, tracked separately in analytics.
sessions and conversions from AI referrers
How we pick the questions
Questions come from your sales team, customer conversations, search data and the language people actually use in each market. We group them by buying stage: discovering the category, comparing options, and choosing a provider. Branded and non-branded questions are always reported separately, because ranking for your own name is not the same as being recommended.
How we sample
- Each question is run multiple times per engine, because AI answers are not deterministic.
- Questions are run from the target market, in the target language.
- The question set stays fixed between reports, so month-on-month comparisons are fair.
- Every report states the number of questions, engines, runs and the date range.
What we will not do
- Promise guaranteed mentions, rankings or recommendations.
- Report a single cherry-picked answer as proof.
- Hide the sample size behind a proprietary score.
- Count prompt volume or content volume as a business result.
Engines we track
ChatGPT, Google Gemini, Perplexity, Claude, Google AI Overviews and Microsoft Copilot. Coverage per plan is listed on the pricing page.
See these numbers for your brand.
Get a free AI visibility snapshot: 10 real buyer questions, 5 AI engines, scored against your competitors.